Vision
To provide a comprehensive and empowering ecosystem; hence, enabling Saudi women’s contribution to the economy and active participation in social development.
Mission
Equipping women with the skills needed to become productive members of the community, and preparing them for the job market through the various arts and crafts training programs.
Values
Respect
We maintain mutual respect with our beneficiaries and partners
Improvement
We believe in the importance of the continuous improvement of skills and competencies
Empowerment
Our services seek to empower community members to improve their quality of life
Sustainability
We design our programs to create long-term impact in the society
Professionalism
We adhere to the highest standards of excellence and quality
Respect
We maintain mutual respect with our beneficiaries and partners
Improvement
We believe in the importance of the continuous improvement of skills and competencies
Empowerment
Our services seek to empower community members to improve their quality of life
Sustainability
We design our programs to create long-term impact in the society
Professionalism
We adhere to the highest standards of excellence and quality
Objectives
Unlocking women’s potential and upskilling their competencies to develop their socioeconomic role
Equipping women with skills that are required in the labor market
Contributing to preserving Saudi traditional arts and folk crafts
Elevating the standards of quality and professionalism in the training and production ecosystem of arts and crafts
Providing local manufacturing services for handmade products by Saudi labor, as an alternative to imported and counterfeit products
Objectives
Unlocking women’s potential and upskilling their competencies to develop their socioeconomic role
Equipping women with skills that are required in the labor market
Contributing to preserving Saudi traditional arts and folk crafts
Elevating the standards of quality and professionalism in the training and production ecosystem of arts and crafts
Providing local manufacturing services for handmade products by Saudi labor, as an alternative to imported and counterfeit products